Welcome
Babe!
At Coyote Haus, we’re not just here to make things look pretty — we’re here to help you sell smarter. From digital offers to standout brands, we give ambitious women the tools to turn their expertise into income with less hustle and more strategy. Whether you’re launching your first scalable offer or leveling up your brand with one of our Showit templates, everything we create is designed to help you grow a business that turns heads and makes money.
Where women build businesses that turn heads and make money.
Welcome to Coyote Haus:
Bold, Brazen, Branded!
Hey there — I’m Christy Jo, and this definitely isn’t my first rodeo. For over 13 years, I’ve been helping women build brands and businesses that actually work — online and off. I’m a strategy-obsessed, design-loving Southern girl who’s just as passionate about bold branding as I am about helping service providers scale without burning out.
You know how your clients trust you to bring your magic? That’s exactly what I do — but for your brand, your website, and your offers.
I’ve helped countless women go from “getting by” to getting paid on autopilot — whether they’re personal brands finally stepping into CEO status or service providers ready to create a digital income stream. Around here, we believe in big dreams, simple strategy, and templates that do the heavy lifting.
At Coyote Haus, I keep things simple but powerful — no jargon, no overwhelm, just smart tools and guidance to help you grow. Whether you're launching a new offer, refreshing your brand, or ready to stand out online once and for all — I’ve got your back. And probably a coffee in hand.
coyote haus ceo
Christy Jo Lightfoot
happy clients we've worked with:
Born and raised in West Texas, I’ve always admired how coyotes are both wild and wise — clever enough to adapt, bold enough to thrive, and smart enough to stand out from the pack. That’s the energy I bring to everything we create at Coyote Haus. Just like these resilient creatures, the best brands are confident, resourceful, and built to grow — and that’s exactly what I help you become. Whether you're launching your first offer or finally creating a brand that feels as legit as your business, I’m here to help you build something that lasts. As for the “Haus”? That’s because everything we create isn’t just a design — it’s a home. A digital home where your business can grow, evolve, and actually reflect the magic you bring to your clients every day.
Why Coyote Haus?
dedicated to helping you pursue your passion!
The driving force behind Coyote Haus. Born and raised in the Lone Star State, Christy Jo was shaped by the grit, heart, and hustle of West Texas — from her early days in the rodeo arena to building brands behind the screen. She carved her own path into business back in 2008, and what started as a side obsession with design quickly turned into a full-blown passion for branding, marketing, and helping other women scale their dreams online.
Today, she blends strategy with style to help bold entrepreneurs build businesses that don’t just look good — they sell smart. Through templates, tools, and coaching, she teaches women how to turn their skills into scalable offers and grow brands that feel as powerful as they are profitable.
When she’s not deep in design or mapping out your next offer, you’ll find her with her family, her animals, or elbow-deep in a pan of brownies (zero regrets). Her journey from rodeo grit to digital growth is proof that with the right mix of passion and perseverance, you really can build something beautiful — and bankable.
Jeremiah 29:11
Favorite Scripture
Professional Barrel Racer
childhood dream job
Kenny Rogers
childhood crush
Deep Teal or Dark Green
favorite color:
Brownies!!
guilty pleasure:
Steak + Potatoes kinda girl
favorite meal:
Vanilla Latte (hot)
coffee order:
Texas Country/Americana
music of choice:
coyote haus founder + CEO
Meet Christy Jo
Pawsitively Dedicated to Keeping Things Fun!
Meet Tucker, the adorable 10lb Yorkie who’s not just my loyal sidekick, but also the heart and soul of Coyote Haus. He diligently guards my desk from his cozy bed on the left – the prime spot for overseeing the day's operations. With a keen eye for treats and an unmatched passion for 'chippys', Tucker is our in-house expert in snack optimization.
But his talents don't stop there. As the Chief Security Officer, he’s a pro at WWE-style headlocks (just ask the barn cats!), and he never misses a beat when it comes to monitoring the premises for the delivery man or unexpected guests. As the official Break Time Supervisor, Tucker ensures we all take necessary pauses, often filled with cuddles and laughter. His presence is a constant reminder that joy and a bit of play are essential parts of our day at Coyote Haus.
Sticking my tongue out to get what I want
cutest trick:
Tuck Tuck, Tucky Duck, Turkey
nickname:
Begging!
expert at:
Truck Rides
favorite hobby
Wrestlin' my Barn Cats
Obsessed with:
My Biscuits (squeakers)
favorite toy:
My Mom (duh!)
I Love:
Addicted to chips (chippy's)
snack of choice:
Chief Security Officer & Break Time Supervisor
Meet Tucker
Sales pages we've built
25+
40+
times i've watched
sweet home alabama
Brands we've worked with!
150+
2 Big Horses and 2 Mini Ponies!
4
horses we currently have
