I’m Christy Jo—business coach, offer strategist, and the founder of Coyote Haus. For over a decade, I’ve helped service providers and creatives build standout brands, launch irresistible offers, and scale their businesses beyond the one-to-one hustle.
After years of building my own creative business and supporting others behind the scenes, I saw a pattern: so many brilliant women were stuck—trading hours for dollars, unsure how to grow, and overwhelmed by what scaling “should” look like.
Do you feel a bit stuck in your service-based business?
Howdy! I'm Christy Jo Lightfoot
My work blends clear strategy, bold positioning, and scalable systems—so you can finally turn your expertise into income and create a business that actually works for you.
Whether you’re mapping out your first digital offer, restructuring your service suite, or ready to hit six figures (and beyond), I’m here to help you build it with clarity and confidence.
That's where I come in!
happy clients I've worked with:
Sticking my tongue out to get what I want
cutest trick:
Tuck Tuck, Tucky Duck, Turkey
nickname:
Begging!
expert at:
Napping + Playing
favorite hobby
Wrestlin' my Barn Cats
Obsessed with:
My Biscuits (squeakers)
favorite toy:
My Mom (duh!)
I Love:
Addicted to chips (chippy's)
snack of choice:
Chief Security Officer & Break Time Supervisor
Pawsitively Dedicated to Keeping Things Fun!
Tucker is my 10lb Yorkie sidekick and the heart of the operation. From guarding my desk from his cozy bed to keeping a sharp eye on snack supplies (especially his beloved 'chippys'), Tucker takes his role very seriously.
As Chief Security Officer, he’s always on patrol for delivery drivers and rogue barn cats—his signature WWE headlocks are legendary. He also moonlights as Break Time Supervisor, ensuring the office never skips a cuddle, a laugh, or a reminder to slow down and enjoy the little things. Life (and business) is just better with Tucker by my side.
Tucker
meet my co-worker
Listen
Join me as I talk about creating a successful online business, while pursuing your ultimate purpose!
The Christy Jo Show
