Your Brand’s BFF: Why Brand Guidelines are a Game-Changer


July 6, 2023

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Have you ever thought about what makes your favorite brands so… well, awesome? Sure, they have cool logos and catchy slogans, but there’s something else in play – a magical recipe that turns their brand into a sizzling hot favorite. This secret sauce? Brand guidelines. Stick with us, and you’ll find out why they’re such a big deal.

1. Being Consistent is Cooler Than You Think

In the bustling market scene, sounding and looking the same every time is your golden ticket to standing out. Keep that color palette, typography, and tone of voice steady across all platforms. Whether it’s your website, your Instagram posts, or your snazzy new brochure, your audience should feel like they’re at a party thrown by you, wherever they meet you.

2. Building Trust Like a Pro

If you’re consistent, you’re reliable. And guess what? People dig reliability. Brand guidelines keep your visuals and messaging on point, showing the world you’ve got your act together. No one trusts a brand that changes its stripes every other day.

3. Making Life Easier

Got a team or external partners? Brand guidelines are like your company’s favorite recipe book. They ensure everyone is cooking the same delicious dish. No more second-guessing which fonts to use or how the logo should look. It’s all there, making your creative process smoother than a freshly iced cupcake.

4. Shielding Your Brand

Your brand guidelines are your brand’s personal bodyguard. They prevent your brand from being twisted out of shape or watered down. They set the rules for what can and can’t be done with your brand elements, helping you maintain your brand’s street cred over time.

5. Cranking Up Your Growth

And here’s the kicker – brand guidelines can pump up your business growth. They make your brand memorable, build trust, and ensure clear and consistent communication. They’re like the ultimate cheerleaders, helping you draw in and keep your fans.

So, think of your brand guidelines as the rockstar tour guide on your business adventure. They help you communicate in a way that hits the right note with your audience every single time. In the hands of a killer brand designer, they can crank your brand up to 11 and jam your way to success.

Did you know, all of our custom branding customers walk away with a complete Brand Guide that helps them know exactly how to use their brand colors, logos, and fonts? Learn more about our custom services here.

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